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A strong cup of coffee can give your dull afternoon at work a boost, but have you noticed how it ends up making you even more depressed by the evening? It's a wonder, then, why you would opt for that caffeine kick the next afternoon.


It's got little to do with an addiction to your afternoon latte. The reason is more psychological, says psychologist Evelyn Field.

"We associate certain memories and rationale with certain kinds of foods and drinks," she says.

These associations, however, might not always be correct, and are often unhealthy. Eating a tub of ice-cream to lift our spirits could make us feel better for a short while, but will always end up doing more damage than good.

A survey commissioned by the makers of Ribena Light shows a link between emotion and the food we eat. For example, the taste of berries made 84 per cent of Australian women surveyed feel good and in control of their wellbeing, while chocolate sent 48 per cent of them on a guilt trip.

The survey, conducted by Galaxy Research, studied the link between eating patterns and emotional associations among 320 females aged between 16 and 49 throughout Australia.

"Chemicals in food affect our emotional brain and our ability to associate different tastes with memories, which in turn affects how you feel," explains Dr Field.

These emotional rationales about food are mostly universal. For example, coffee is always associated with an energy boost, strawberries with summer and champagne with celebration.

Although the eventual effect of certain foods might differ from our perception of them, we continue to believe what makes us comfortable, unaware that our perceptions might be harming our bodies in the long term.

For example, we think we're doing our bodies a favour by eating fruit, but not all fruits are made equal. Our brain, however, chooses to ignore the sugar content in, say, grapes and only remembers that they contain powerful anti-oxidants.

Some fruit juices also have a high sugar content, yet we believe they're good for us.

So instead of going by the popular perception of food and changing our diet according to our mood, we'd be wise to learn the true facts and think of the long-term consequences of what we eat.

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