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Music fans now have nine ways to download songs legally over the internet in New Zealand, Dick Smith Electronics becoming the latest to join the increasingly crowded party.


Dick Smith's Ripit site, launched yesterday, is aimed squarely at teenagers and is the first to sell music by voucher as well as credit card.

The $5 to $50 vouchers are for sale in all Dick Smith stores, and let teenagers pay for music downloads without having to borrow their parents' credit cards.

There are eight other music download websites already, but Ripit development manager Paul Fuimaono said the vouchers gave the service an edge over the competition.

"That's a huge point of difference at the moment. There's a whole portion of society that misses out."

Tracks are downloaded as Windows Media files (WMA) which can be played on most MP3 players.

They will not play on iPods, however, without first converting the tracks to MP3s.

Tracks cost $1.89 each, with about 30 promotional tracks on sale for 99 cents each - the cheapest in the country.

Digirama, probably Ripit's biggest competitor, sells all its WMA tracks for $1.75 each.

Many of Ripit's other competitors, such as Amplifier and Jiggy, sell only New Zealand music.

Telecom and Vodafone's music stores do not require credit cards either because people pay from their cellphone account.

Songs can be downloaded to cellphones as well as computers from either store.

Ripit has 500,000 songs in its catalogue, which puts it in the middle of the pack in New Zealand.

Source

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