What job shall I take? ASK GOOGLE DON'T know what to do with your life?
Well, you can let Google literally run your life. Ask the Internet search engine and you may be able to find your dream job or an activity to fill your days with.
Chief executive Eric Schmidt said he expected that during the next five years, the site would move towards collecting increasing amounts of information to personalise searches. He explained: 'The goal is to enable Google users to be able to ask questions such as, 'What shall I do tomorrow?' and 'What job shall I take?'
But the company's plans have increasingly raised privacy concerns, the Evening Standard reported.
Google recently started its information-collecting mission by launching iGoogle, which can be personalised to feature news feeds and local weather.
The information sought by users and their physical location will be collated and used for lucrative personalised advertising.
For example, if a registered user searched for a particular site such as a cinema in the past, the new feature will automatically places that site at the top of search lists.
Mr Schmidt said: '(Right now) we cannot even answer the most basic questions because we don't know enough about you. That is the most important aspect of Google's expansion.'
But these personalisation services are optional at the moment.
Still, concerns have been raised.
And earlier this year, Google agreed to discard information about the Internet searches made after two years, following pressure from privacy activists. USERS BENEFIT
Defending his company, Google software engineer Sepandar Kamvar said: 'The key thing is to get the best search results for our users.
'With personalised searches, you can look at the context of the user to get better results.
'You can then start heading towards queryless searching, where recommendations of sites or videos, for example, will come up on the homepage.'
Google's rival, Yahoo, also unveiled a new - and similar - search engine this year called Project Panama. |