Hide and Seek with Kitty and Friends Exhibition Singapore'06 will feature Hello Kitty memorabilia from the 1970's as well as contemporary works of art by international artists and designers, whose works reflect the contemporary interpretation of the spirit and essence of Hello Kitty in the form of fashion, music, and motion graphics. Divided into several zones, visitors will experience different aspects of Hello Kitty.

Taking stage on the entire second floor of the Arts House, the Exhibilition takes visitors through the history of Hello Kitty and her friends where classic Sanrio merchandise from the early years are exhibited and a specially constructed Hello Kitty house complete with Hello Kitty furniture, literally immersing visitors into the world of Hello Kitty.

To complete the experience, the final section takes visitors through a contemporary gallery of artworks, featuring installations, video projections as well as photographs created by artists and designers from the USA, Europe and Asia.

In addition, Hide & Seek with Kitty and Friends Exhibition Singapore`06 also offers visitors an interactive experience.

Based on a game of 50 questions, the exhibition invites visitors to seek out their own 'Kitty' memories through an on going game of 'Hide and Seek' with Hello Kitty and her friends.

Hidden throughout the exhibition are answers to questions about Hello Kitty and her friends disguised in the form of the exhibits. Through these hidden answers, interesting and little known facts about Hello Kitty and her friends can be learnt and a chance to win limited edition Hello Kitty merchandise at the end of the exhibition.