fuyumi

Just three days after last Friday’s launch of an unusual ad campaign for new beverages “Anything” and “Whatever”, the advertisers have pulled the displays — featuring empty cans — from 450 bus stops islandwide.

The reason? Some elderly people who sell empty cans for extra income have been harvesting the displays. Other curious members of the public lifted the flaps of the cans to confirm if they were empty, leading to concerns voiced by several MediaCorp hotline callers about rainwater collecting and becoming breeding grounds for mosquitoes.

Although the campaign was supposed to have run for a month, marketing consultants Out of the Box decided on Monday to dismantle the displays, after nine in 10 were damaged; the losses totalled $50,000.

Nevertheless, managing director Johnson Tan said it had achieved its “objectives of creating mass awareness and attention”.

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-=[Zephyr]=-

Lol...a classic example of a hokkien saying, "Kiang Tio Ho, Mai Gay Kiang" (loosely translated to "don't be a smart aleck")

Innovative marketing for the drinks, but they hafta push a step further...lol...I haven't even seen them, and they are gone...lol...

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xiiaojjace

l0lx. i saw the ad in bus-stop. wanted to pluck out the can but i didnt. =X
hahax. i haven try the drink yet lehhhh!!! =.=
LOL sia.. mai gay kiang~!!!

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棒棒堂 Lollipop Fanclub

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chinkai

But I must admit, the campaign is very well aimed.

Which one is the non-fizzy version by the way?

皆さん、こんにちは。僕はチンカイです。どうぞよろしくお願いします。


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virgoqing

already selling? i find the name very weird la.. haha.. anyone tried b4? how it taste like?

what u wan to drink?
anything lols

matchstickheaven

i didn't see any of it..

KaLeen

there is 2 types...fizzy n non fizzy de but there is 12 flavours in it

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MaYdaY 五月天 MaYdaY 五月天 MaYdaY 五月天

icetea

lolz..great idea but not useful..:handsup:

Bear Bear Family Tree
icetea aka Ice Tea Bear Bear


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djchris

I like the over marketing campaign..very creative and alot of effort and thought put in.

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babyto0ns

HOw to order the drink when one name got 12 flavours.. I blur leh~~

Love is waking up beside you, to see the sunrise on your face, to know that i can say i love you, in any given time or place..
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finaldust

I think it is quite a nice idea though no one use before bah

rainwater collecting and becoming breeding grounds for mosquitoes
maybe they should close the can bah and prevent from collecting water

to fall in love is always easy
to start a relationship is always simple
to build it, is always tough
to maintain it, is 'better said than done'
to break off, is 'easier said than done'
to remain friends after u broke off, is never possible
to forget the memories is 'always doing but never succeeding'
to heal the pain within is hard and tough and never near simple
but one has to try to heal your own heart...

huilee

i would like to try it..
anyone try so far?

teriyaki

LOL.. got 12 flavour arh!? den juz lyk normal ordering lor.. lyk "auntie i wan one whatever peach flavour de'
LOL

is whatever =d

B I G B A N G fanclub-
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