As you may expect, everything about The Expendables 3 is about being macho and manly. And what better way to achieve that than a motion poster? Gone are the days when a normal movie poster will do, now film studios are releasing motion posters to keep up with the times. It features *shockingly* Sylvester Stallone first, lighting a cigar with a match and proceeding to throw the lit match over his shoulders resulting in a massive explosion. After which, the rest of the cast appears.
While many have regarded The Expendables series as a last desperate attempt by old and fading away action stars to cash in on their status, but this franchise has proven to be hugely profitable. While The Expendables 2 earned less than the first, it still made more than $300 million worldwide on a $100 million production budget. Not bad for a group of old ‘has-beens’!